Barry Feig has been troubleshooting for product and service companies for over twenty years, developing new marketing strategies and positionings, products and marketing opportunities for clients such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, etc. In 1986 he founded Barry Feig's Center for Product Success (formerly New Products Workshop), where he guides companies through the labyrinth of developing and marketing successful products, using his untraditional "the consumer drives the market" approach.
The products and strategies he has created have generated sales in excess of $5 billion and include such familiar products as: Glad Lock Storage Bags, Colgate Baking Soda with Peroxide, Colgate Junior Toothpaste, American Express' Gift Cheques and Membership Saving's Program, Arm & Hammer Dryer Sheets, Ralston-Purina's Kibbles & Chunks and Lucky Dog dog foods, R.T. French's Vive La Dijon, and Deli Singles. He has also created a medical glove that is revolutionizing burn treatments in hospitals across the country. He has just opened up an internet division offering help on website development and website promotion.
He has recently conducted a two day new product launch seminar in Shanghai, China and his new book, Hot Button Marketing was published in September, 2006 by Adama Media.
Feig, an expert on product and service marketing, has authored more than fifty articles, for such publications as Advertising Age, Executive Female, American Demographics, and Marketing and Sales Management. His book, The New Products Workshop, Hands-on Tools for Developing Winners, published by McGraw-Hill, allows the reader to tap into his breakthrough techniques to conceive, develop and market successful products -- or to revitalize existing ones.
His second book, Marketing Straight to the Heart, has been published by Amacom and has recently been translated into Chinese and German for the burgeoning markets of Mainland China and Germany. His third book, "Winning Marketing Strategies," was published by Prentice Hall.
